Who's Your Orca?
Wired's article on a few intrepid albatrosses meeting up with a killer whale to feast together got me thinking about business relationships.
Say you're a small business entity, expert at what you do, squabbling with a flock of like-sized companies for your daily fare. Willing to try something new, you go way out of your tried-n-true sales channel and make an unusual connection with an unlikely, large entity from a different industry.
For example, you're a graphic designer that contracts to make quick-sketch/photo portraits at a Pet Shop mega store. Or a tech-savvy marketer that sets up Facebook accounts for residents at retirement communities, so they can keep in touch with their families. Or (your company) doing (your company's skills) for (unusual, big firm).
Focus on your skill (not your product) and the big firm's intent (not product) to uncover ways to join the feast: pet/owner relationship, residents' well-being.
So, who's your orca? Got an orca idea to share?
Wired article: http://bit.ly/mRUYc
